Home
There are probably not a ton of people who are both personal-finance geeks and the type that drools over the curves and angles of the furniture of Charles and Ray Eames.
But I’m one of them. Which is why I’ve been horrified to see one of the scoflaws of the personal-finance industry appropriate an Eames icon to make itself look good, all with the permission of the Eames team itself.
See that lovely red chair? It’s the Eames Molded Plywood Lounge Chair. A classic.
Recently, the chair has been showing up as a central figure in ads (see the Ameriprise Web campaign featuring the chair here and one of the Dennis Hopper commercials here) for financial-planning giant Ameriprise, which is decidedly not classic. Or classy. In fact, Ameriprise has been in a world of trouble in recent years.
Here’s just a bit of the Ameriprise lowlight reel: (more…)
