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Hey Kids! Let’s All Hit Christie’s Before the Kegger!
There’s a brief-but-interesting article in today’s Wall Street Journal that points out how auctioneer Christie’s is trying to attract younger bidders by revamping its website. New features include “What’s your passion?” and “What are you willing to spend?” sorting tabs and a new, more comprehensive search (powered by Google). And just because it’s Christie’s doesn’t mean everything’s priced at Picasso-money. For the low price of around $2,500 (you didn’t think the crustiest of upper-crust auction houses was going to dip into three figures, did you?) you can be the proud owner of a lovely Spinosaurus tooth. Going once, going twice…
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Just checked out their website. They should definitely work on speeding it up before they try attracting new people.
