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	<title>Comments on: What We&#8217;d Like to See in a Starbucks Loyalty Program</title>
	<atom:link href="http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/</link>
	<description>A production of FiLife, a new personal-finance site that goes live later this year.</description>
	<pubDate>Mon, 13 Oct 2008 09:24:48 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
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		<title>By: Keith</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-12270</link>
		<dc:creator>Keith</dc:creator>
		<pubDate>Sat, 04 Oct 2008 21:12:10 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-12270</guid>
		<description>I want to live in a free country where every store I walk in to I must show a card.  (satire) www.meddlingcards.com</description>
		<content:encoded><![CDATA[<p>I want to live in a free country where every store I walk in to I must show a card.  (satire) <a href="http://www.meddlingcards.com" rel="nofollow">http://www.meddlingcards.com</a></p>]]></content:encoded>
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		<title>By: Rob Madrid</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-2052</link>
		<dc:creator>Rob Madrid</dc:creator>
		<pubDate>Sat, 05 Jul 2008 20:01:24 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-2052</guid>
		<description>If your ever in Germany, Munich specifically, check out McDonald's McCafe. They kick Starbucks ass into infinity and beyond. Germans because of the Italian influence (more Italian restaurants than German ones) drink loads of Cappucinos (something I sorry miss since moving to Spain) and McDonalds does the best bar none. 

If your in the UK skip Starbucks and go straight to Costa Coffee! 10X better than starbucks (and just as pricey)</description>
		<content:encoded><![CDATA[<p>If your ever in Germany, Munich specifically, check out McDonald&#8217;s McCafe. They kick Starbucks ass into infinity and beyond. Germans because of the Italian influence (more Italian restaurants than German ones) drink loads of Cappucinos (something I sorry miss since moving to Spain) and McDonalds does the best bar none. </p>
<p>If your in the UK skip Starbucks and go straight to Costa Coffee! 10X better than starbucks (and just as pricey)</p>]]></content:encoded>
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		<title>By: diablito</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1952</link>
		<dc:creator>diablito</dc:creator>
		<pubDate>Sat, 14 Jun 2008 22:25:13 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1952</guid>
		<description>I get the feeling that more people would agree with David than you might suspect, and that the loss of business from people turned off by the VIP Experience might be greater than the gain from people trying to obtain and/or maintain "elite status". There are plenty of choices for caffeine these days and forcing baristas to play Big Brother on top of, you know, making coffee doesn't seem conducive to a welcoming atmosphere. It might even be seen as becoming “less passionate about customer relationships”. 

Now, if you buy a whole lot of coffee I can see how it would make sense to give you a discount, like anything that you buy in bulk. But you need to fly 25,000 miles or so to qualify for gold status on airlines, and the coffee equivalent might be not so healthy for your heart. Or nervous system. Or ability to function as a human being.</description>
		<content:encoded><![CDATA[<p>I get the feeling that more people would agree with David than you might suspect, and that the loss of business from people turned off by the VIP Experience might be greater than the gain from people trying to obtain and/or maintain &#8220;elite status&#8221;. There are plenty of choices for caffeine these days and forcing baristas to play Big Brother on top of, you know, making coffee doesn&#8217;t seem conducive to a welcoming atmosphere. It might even be seen as becoming “less passionate about customer relationships”. </p>
<p>Now, if you buy a whole lot of coffee I can see how it would make sense to give you a discount, like anything that you buy in bulk. But you need to fly 25,000 miles or so to qualify for gold status on airlines, and the coffee equivalent might be not so healthy for your heart. Or nervous system. Or ability to function as a human being.</p>]]></content:encoded>
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		<title>By: M.M.</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1861</link>
		<dc:creator>M.M.</dc:creator>
		<pubDate>Tue, 10 Jun 2008 18:51:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1861</guid>
		<description>With all that's going on in this great, wide, wonderful world of ours....this is what you agonize over?

...Really?

Well, good luck with that.

Those of us who opt to buy coffee from places with individuality, character, and pride-of-ownership will wave to you as we pass by on our way to Things That Actually Matter. It's a nice place - you should visit.</description>
		<content:encoded><![CDATA[<p>With all that&#8217;s going on in this great, wide, wonderful world of ours&#8230;.this is what you agonize over?</p>
<p>&#8230;Really?</p>
<p>Well, good luck with that.</p>
<p>Those of us who opt to buy coffee from places with individuality, character, and pride-of-ownership will wave to you as we pass by on our way to Things That Actually Matter. It&#8217;s a nice place - you should visit.</p>]]></content:encoded>
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		<title>By: David</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1834</link>
		<dc:creator>David</dc:creator>
		<pubDate>Tue, 10 Jun 2008 00:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1834</guid>
		<description>If I walk into a coffee house that has any kind of "elite status", I won't be returning.  They can keep their comfy little chairs and wall sockets.</description>
		<content:encoded><![CDATA[<p>If I walk into a coffee house that has any kind of &#8220;elite status&#8221;, I won&#8217;t be returning.  They can keep their comfy little chairs and wall sockets.</p>]]></content:encoded>
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		<title>By: Warden</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1833</link>
		<dc:creator>Warden</dc:creator>
		<pubDate>Mon, 09 Jun 2008 22:24:45 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1833</guid>
		<description>God, I admire you so much Ron.  Don't let these naysayers keep you from your dream.

No matter what they say, you, sir, are a BIG SHOT.  Don't let anyone tell you otherwise!  You're the head honcho of Starbucks' elite.  You stand proudly at the vanguard, a certified Venti VIP who will NOT be treated with the callow disregard reserved for hoi polloi who spend a FRACTION of what you spend on coffee!

KEEP THE FIGHT ALIVE, MY GOOD FELLOW!!</description>
		<content:encoded><![CDATA[<p>God, I admire you so much Ron.  Don&#8217;t let these naysayers keep you from your dream.</p>
<p>No matter what they say, you, sir, are a BIG SHOT.  Don&#8217;t let anyone tell you otherwise!  You&#8217;re the head honcho of Starbucks&#8217; elite.  You stand proudly at the vanguard, a certified Venti VIP who will NOT be treated with the callow disregard reserved for hoi polloi who spend a FRACTION of what you spend on coffee!</p>
<p>KEEP THE FIGHT ALIVE, MY GOOD FELLOW!!</p>]]></content:encoded>
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		<title>By: Eric</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1831</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Mon, 09 Jun 2008 20:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1831</guid>
		<description>Sir,

Your elitist mentality is dangerous.  This economic elitism that you are crying for could really damage our nation if it actually happen.  Instead of dividing people between black and white like we did in our tragic past, we'll just make an even stronger divide between the rich and the poor. 

Some people who go to Starbucks and sit in a nice comfy chair go there to reward themselves after a month of hard work.  THEY DESERVE TO SIT ON THAT CHAIR JUST AS MUCH AS YOU DO. 

This kind of elitist status is disgusting.  What would a guy like you do if one day America fell and there was no Starbucks, let alone a "Starbucks Preferred Customer" section. 

Get a life!</description>
		<content:encoded><![CDATA[<p>Sir,</p>
<p>Your elitist mentality is dangerous.  This economic elitism that you are crying for could really damage our nation if it actually happen.  Instead of dividing people between black and white like we did in our tragic past, we&#8217;ll just make an even stronger divide between the rich and the poor. </p>
<p>Some people who go to Starbucks and sit in a nice comfy chair go there to reward themselves after a month of hard work.  THEY DESERVE TO SIT ON THAT CHAIR JUST AS MUCH AS YOU DO. </p>
<p>This kind of elitist status is disgusting.  What would a guy like you do if one day America fell and there was no Starbucks, let alone a &#8220;Starbucks Preferred Customer&#8221; section. </p>
<p>Get a life!</p>]]></content:encoded>
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		<title>By: Laurie</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1830</link>
		<dc:creator>Laurie</dc:creator>
		<pubDate>Mon, 09 Jun 2008 20:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1830</guid>
		<description>It IS just coffee when you get right down to it. No matter how good it tastes or how cutesy the whipped milk looks on top. That's why Starbucks is losing business and that's also why Ron has a point. 

To lure me into buying the exact same product (in altered form) that I can get in the company cafeteria every day for free, I want to be treated WELL. That means shorter waits for me and better service than I would get at just any old place. 

It's JUST coffee, but it is freaking EXPENSIVE, and as a daily customer who spends 80$ a month, I don't want my time wasted on top of it.

If I don't get this, or perks that translate directly into monetary benefit for me, I pull up my business and go to the company cafeteria. 

Made that decision 3 weeks ago.</description>
		<content:encoded><![CDATA[<p>It IS just coffee when you get right down to it. No matter how good it tastes or how cutesy the whipped milk looks on top. That&#8217;s why Starbucks is losing business and that&#8217;s also why Ron has a point. </p>
<p>To lure me into buying the exact same product (in altered form) that I can get in the company cafeteria every day for free, I want to be treated WELL. That means shorter waits for me and better service than I would get at just any old place. </p>
<p>It&#8217;s JUST coffee, but it is freaking EXPENSIVE, and as a daily customer who spends 80$ a month, I don&#8217;t want my time wasted on top of it.</p>
<p>If I don&#8217;t get this, or perks that translate directly into monetary benefit for me, I pull up my business and go to the company cafeteria. </p>
<p>Made that decision 3 weeks ago.</p>]]></content:encoded>
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		<title>By: Tom Hundt</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1829</link>
		<dc:creator>Tom Hundt</dc:creator>
		<pubDate>Mon, 09 Jun 2008 20:39:36 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1829</guid>
		<description>Aeron chairs will &lt;i&gt;not&lt;/i&gt; be happening.  I always heard McDonald's seating was designed to be comfortable for a limited amount of time only -- get 'em in, get 'em fed, get 'em out.  (Besides, they're expensive.  How long do you think it'll take before they get wheeled out the door and sold for $100 a pop out on the street?)

I've been pestering Sbux for years for free Internet, but now that it's here (via the loyalty program), I wonder how they're going to enforce it.  Two hours is plenty, by the way: They're a coffee shop, not an office space provider.  I'm sure profits go down as lingering goes up, beyond a certain point.  (Perhaps that point happens to be two hours.)

Finally, one reason the loyalty card is popular never gets mentioned:  It eliminates the need to handle money.    Money is dirty, and food should be clean.  (Baristas probably hate the thing: No change means no tips.)</description>
		<content:encoded><![CDATA[<p>Aeron chairs will <i>not</i> be happening.  I always heard McDonald&#8217;s seating was designed to be comfortable for a limited amount of time only &#8212; get &#8216;em in, get &#8216;em fed, get &#8216;em out.  (Besides, they&#8217;re expensive.  How long do you think it&#8217;ll take before they get wheeled out the door and sold for $100 a pop out on the street?)</p>
<p>I&#8217;ve been pestering Sbux for years for free Internet, but now that it&#8217;s here (via the loyalty program), I wonder how they&#8217;re going to enforce it.  Two hours is plenty, by the way: They&#8217;re a coffee shop, not an office space provider.  I&#8217;m sure profits go down as lingering goes up, beyond a certain point.  (Perhaps that point happens to be two hours.)</p>
<p>Finally, one reason the loyalty card is popular never gets mentioned:  It eliminates the need to handle money.    Money is dirty, and food should be clean.  (Baristas probably hate the thing: No change means no tips.)</p>]]></content:encoded>
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		<title>By: Phillip Wright</title>
		<link>http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1828</link>
		<dc:creator>Phillip Wright</dc:creator>
		<pubDate>Mon, 09 Jun 2008 20:35:46 +0000</pubDate>
		<guid isPermaLink="false">http://blog.filife.com/what-wed-like-to-see-in-a-starbucks-loyalty-program/#comment-1828</guid>
		<description>I'd say your on crack but that drug is for more sophisticated people who wouldn't allow you in their club....lmao</description>
		<content:encoded><![CDATA[<p>I&#8217;d say your on crack but that drug is for more sophisticated people who wouldn&#8217;t allow you in their club&#8230;.lmao</p>]]></content:encoded>
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